How We Serve Landowners
With Peoples Company, we are proud to offer a complete suite of services for our clients. Learn more about each service provided by Peoples Company by clicking below.
Serving Midwestern agricultural landowners since the 1930s - with the same commitment to trusted guidance, practical expertise, and lasting relationships.
UFARM has been working with and for Midwestern landowners since our founding at the Hotel Norfolk in Norfolk, Nebraska. That history is not just our story; it's the foundation of every relationship we carry forward.
Agriculture today is a complex business requiring fluency in biotechnology, environmental regulation, land valuation, market trends, and government policy. UFARM's team brings on-the-ground agricultural experience to every client conversation because we don't just advise landowners, we understand them.
At the start of 2025, UFARM joined Peoples Company - a national farmland services platform built on the same belief: landowners deserve expert, relationship-driven guidance from people who understand the land and the people who work it. Our team, our values, and our commitment to clients remain unchanged.
With Peoples Company, we are proud to offer a complete suite of services for our clients. Learn more about each service provided by Peoples Company by clicking below.
UFARM was founded at the Hotel Norfolk in Norfolk, Nebraska in the early 1930s. What began as a small operation serving local landowners has grown through nine decades into one of Nebraska's most established agricultural management firms, with offices in Lincoln, Kearney, Norfolk, and North Platte.
That longevity reflects a consistent standard: treat a client's land with the same care you would give your own. Every UFARM professional brings real, on-the-ground farming experience, because landowners navigating today's farm economy deserve counsel from people who understand what it actually takes to work the land.
"You mentioned that you would manage the farmland like it was your own."UFARM Client
UFARM's history is rooted in Nebraska and in long-standing service to agricultural landowners. As part of Peoples Company, our clients also benefit from an expanded platform while continuing to work with the team that knows this region and the people who farm it.
Peoples Company is the nation's leading farmland services platform, with more than 175 team members, 24 offices, and licenses across 33 states. Their seven integrated service lines include land brokerage, farm management, agricultural appraisal, capital markets, crop insurance, energy management, and corporate services. It's a platform built around one belief: great farmland service begins with understanding the land, the families who own it, and the legacy they are working to preserve.
That's the same belief UFARM has operated on since our founding in Norfolk, Nebraska. It's why the partnership works.
Land 
Land Brokerage 
Agricultural 
Capital 
Energy 
Crop 
Corporate